What is Content Marketing?

The Content Marketing Institute defines content marketing as: “… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In other words, content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience.

Why is Content Marketing Important?

A well-crafted content marketing strategy places your nonprofit in the position of a thought leader, building brand preference as you inform and educate potential donors. Providing valuable and relevant content can form a strong bond between your brand and customers that continues to grow and strengthen over time. People are more likely to support organizations that they trust.

By creating and distributing valuable content through multiple channels, you can engage target audiences, increase website traffic, and build relationships that compel people to take action. All this, in turn, can help your organization increase its reach and boost fundraising efforts.

Content Marketing Services


Website Copy

Your Valene Ashia content marketing team incorporates SEO best practices to craft valuable website copy that showcases your organization's mission, services, and the impact you're having in the communities you serve. With your target audience in mind, we write compelling copy that persuades your potential member, donor, or volunteer to take action. Our website copywriting services will help you drive traffic to your site, connect with your community, and raise awareness about your cause.

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Blog Content Creation

Our team of experienced copywriters will keep your blog updated with fresh and search engine optimized content that will help increase brand awareness and drive website traffic. Consistently creating valuable content will attract supporters back to your site regularly, build deeper connections, and compel them to take further action on behalf of your mission.


Social Media Marketing

Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. Let us help you build a thriving online community comprised of people who will actively engage with your content, share it with their networks, and respond to your calls to action.

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Email Marketing

Email marketing is a powerful digital marketing tool for nonprofit organizations. It allows you to engage your audience by sending personalized messages that promote your content, brand, and mission right to their inbox. Let us help you create beautifully-designed, professional email marketing campaigns to grow your donor base, spread your cause, and drive more donations.

Content Marketing Process


Our goal is to learn more about your organization's mission, goals, and target audience so that we can tailor content that efficiently and dynamically tells your story.

Content Audit

Our team will conduct an audit of your existing content to identify gaps or opportunities to build on. The content audit will also include a full review of how your content is performing (search ranking, keywords, etc.).

Content Marketing Strategy

We combine your nonprofit's goals, audience demographics, and SEO keyword research to create a comprehensive content marketing strategy designed to drive traffic to your site and boost engagement.

Content Creation

Next, we create a content calendar that outlines the topics that we will be writing on and when they will be published. Our copywriters will then create custom content according to the strategy we've developed.

Content Distribution

Our team will manage the publication and promotion of your content to your target audience via your blog, social media platforms, email marketing, landing page, and more.


You will be provided with a custom dashboard to review how your content is performing, tweak, and improve the content strategy and target new opportunities.

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Ready to Get Started?

Let us help you build lasting relationships with your current supporters, and improve your organization’s ability to reach new donors and fundraisers.

Contact Us Today