On Page SEO Checklist

This is a simple On Page SEO Checklist that can be used to bring in more search engine traffic from every piece of content that you publish.

For optimization purposes, you should have one, or at most, two target keywords or phrases in mind per page. If you are trying to rank well for three or four keywords on a single page, it’s time to step back and consider breaking up the content onto several different pages so you can create page focus.

SEO Checklist:

1. Content is high-quality, relevant, fresh and at least 500 words of unique content on it that can’t be found elsewhere on your site (or anywhere else on the Web).

2. SEO-Friendly Permalink URLs. You want your page’s URL to be short and keyword rich, for example: valeneashia.com/on-page-seo. Avoid ugly URLs, like valeneashia.com/p=123 or long URLs like: valeneashia.com/on-page-seo-is-so-amazing-omg-its-the-best. Google has stated that the first 3-5 words in a URL are given more weight.

3. Start Title with Keywords. Your title tag is the most important on-page SEO factor. You also want to pay attention to where you place your keywords in your title. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

4. Add modifiers to your title. Adding modifiers like “2014”, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.

5. Target Keyword is included in at least one sub-headline.

6. Your keyword should appear in the first 100-150 words of the article.

7. Target Keyword is repeated 3 to 10 times within body copy. Don’t over-do it, or the page may get downgraded as spam. Keep the reader in mind as you work with the target search phrase. Copy should always be reader-friendly.

8. Page includes relevant images and/or graphics that help illustrate the target search phrase. Captions & ALT Tag for images and/or graphics include the target search phrase.

9. Use outbound links. Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.

10. Use internal links to relevant content on your site.

11. Content and/or tools and resources on the page are so good that visitors will want to share your link with others and post your link elsewhere. Inclusion of social media links and / or user discussion or reviews. Pages with active visitor interaction are scored higher than static pages.

12. Location: If you are optimizing for specific country, state, city or regional names, be sure they are in your copy and perhaps in page footer.

13. No misspellings or poor grammar. Yes, the search engines downgrade for either. Grammarly is a great tool to use to check for misspellings, grammar, readability and more.


I hope this on page SEO checklist helps to get you started with optimizing content on your website. New to SEO? Check out our article: What is SEO and Why Is It Important?