What is SEO?

Search engine optimization is the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections), What Is SEO.

Many marketing activities involve you reaching out to your customers. SEO gives you the power to reach people when they are actively searching online for information related to your products and services, Constant Contact – What is SEO.

Paid Search Results | What is SEO
Paid Search Results - usually found at the top of search results with an "Ad" label.
Organic Search Results | What is SEO
Organic Search Results

Why is SEO so Important?

According to Reliable Soft, in today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

If you don’t optimize your website for search engines, you risk losing potential customers to your competitors. Your competitors website may appear higher in search engine results than yours. Simply put, SEO can put you ahead of the competition.

Think of how many times you turn to Google each day to find a product or service or just took look up random information.

When someone searches for information that relates to the products and services you offer, you want to show up. And ideally, you want to show up on the first page. Research shows that 60 percent of traffic from Google searches go to websites that appear in the first three search results.

The best place to hide a dead body is page 2 of Google.

— WP Cookhouse

How do search engines determine where your business ranks?

Search engines use algorithms to help provide people with relevant information. To make sure your website appears on page 1, rather than 27 on Google, you need to focus on building authority on key topics related to your business.

According to Constant Contact, your website’s authority is determined through onsite and offsite factors.

  • Onsite Factors: search engines give higher rankings to websites that regularly publish fresh content on a specific topic. If you own a real estate agency, for example, publishing regular blog posts on home buying tips would start establishing your online authority.
  • Offsite Factors: search engines like to see that websites other than your own are linking back to your web pages. When other websites link to your content or people share your content on social media, you have a better chance of being listed prominently in search results.

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